PointsBet Arizona, a subsidiary of PointsBet Holdings, has entered the recently legalised Arizona sports wagering market via an agreement with Cliff Castle Casino Hotel.
Under the terms of the agreement, PointsBet will work directly with the Yavapai-Apache Nation to gain a licence to operate online sports wagering in Arizona, representing the 16th state in which it has secured market access.
“PointsBet and our partners at Cliff Castle are proud to begin the process toward offering our differentiated sports betting product and world-class technology to fans all over Arizona,” commented Johnny Aitken, PointsBet USA CEO. “We welcome the opportunity to quickly and responsibly introduce prospective sports bettors to the customer-focused, market-leading PointsBet experience, where our proprietary technology platform, unrivaled speed, ease of use, and deep slate of the most betting options in the world will disrupt the market for the better.”
PointsBet has lauded the “strategic partnership” for positioning the firm to “quickly offer” its online sports betting product to Arizona, along with its “best-in-market proprietary technology, modernised and premium brand mentality, expert trading practices, and responsible growth marketing strategies”.
“Cliff Castle Casino Hotel and PointsBet are excited to partner and initiate our process of offering event wagering in the state of Arizona,” said Aaron Moss, Cliff Castle Casino general manager. “PointsBet’s experience and reputation has made them a perfect fit in pursuit of an event wagering license. This partnership allows for Cliff Castle to work alongside PointsBet’s truly first-class brand and product, which we are thrilled to ultimately help make available to the Arizona market.”
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilise the television and digital assets to promote the PointsBet brand. As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks.