There is a clear link between real-money and social online casino gaming success. Recent reports show that both of these have shown increasing revenues in the United States, but the drive behind the success of social casino gaming is not so clear. It could perhaps be down to the increase in play by those who need to work from home due to the pandemic. It could be the intrigue of online gambling is on the rise, and social casinos provide a player with an outlet as they wait for their state to legalise real-money casino gaming. Or it could be a combination of both.
For now, the exact reason is not clear, but what we do know is that the total revenue of real-money casinos far outweighs a social casino, but the rapidly increasing revenue for social casino games is certainly turning heads and is seen as an attractive marketplace.
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Breaking the $1 Billion Barrier
Between Q3 2020 and Q2 2021, iOS users in America spent $990 million to play at social casinos via various applications, which is a record. This data was according to the research released by GameRefinery, who specialise in platform analytics, and Liftoff, who market application products and services. It is also important to note that the $1 billion of revenue is not including Android users.
The Social Market is a Bigger Market
Social distance measures across the world opened the door for social casino gaming to increase its popularity – and revenue. In the United States, almost 1,000 casino establishments were forced into temporary, or permanent closure, allowing social casinos to step in and fill the void.
Players found themselves looking for an alternative as a way to get their gaming entertainment. Social casinos offer a similar experience to the real thing, with all casino games coming in a free-to-play format. There are hugely popular games like blackjack, poker, video slots, roulette, and many other games, as well as social tournaments to provide a player with the thrills that casino gaming offers.
It’s not only that, social casinos can be played from anywhere across the United States, while jurisdictions are currently holding back online casinos. This imposes significant restrictions on a player’s real-money gaming time, but provides them with an unlimited amount of social casino gaming time.
Online casinos cannot reach as many people as social casinos can.
Both Forms of Casino are Thriving Off Each Other
Many gambling operators bring the real money experience to players as well as offering play money gaming. Why is that? It could be interpreted as saying that they actually benefit each other, rather than saying that they are just coexisting.
To back up this claim, here is something to consider:
- Scientific Games: Dropped its lottery and sports betting businesses as a way to focus more on iGaming, but didn’t drop its social gaming products.
- High 5Games: Famed for its social casino slot gaming, is now expanding to the real-money online casino business.
- Rush Street Interactive: has admitted that social gaming casinos provide a platform for it to market real-money gaming, pending approval from the jurisdiction.
The Attraction of Social Casino Gaming
Online casinos have been around for a long while and have become part and parcel of everyday life. That being said, just a few American states allow them even today. Social casino gaming is therefore attractive to both customers and operators in the United States, as a way to game where online casinos are not permitted.
It is a fair prediction to say that iGaming enthusiasts will probably start to see more and more of real money casinos and social online casinos collaborating together as a way to get a smaller piece of a massive market, rather than a bigger piece of a much smaller market.
We can now expect social casino revenue to surpass the $1 billion mark in the not-so-distant future. Moving forward, the improvement of technology in iGaming will allow for a greater gaming experience, and by working in tandem with online casinos, the two industries are sure to grow mutually.